WPM 2012 Budget
1:21 pm
Thu October 11, 2012

FY 2012 Budget


Revenues
CPB:  Direct federal funding received by WPM.  Represents only the “direct” dollars WPM receives annually and is largely based on the amount of dollars WPM receives from the community.   An additional equal value is received annually in indirect benefits such as legal support  associated with copyright legislation and implementation, digital delivery systems, connection to the national digital backbone,  negotiation of national streaming rights and music rights, etc.  These “indirect” benefits are not reflected in the pie chart.  Contrary to media reports/information, the CPB annual $445 million dollar appropriation to public broadcasting goes directly to stations, minus a small administrative and operational reduction.  Stations may use their grant money to purchase programming (such as Morning Edition from NPR, Sesame Street by PBS), personnel  costs, operations, production (such as WPM's Open Spaces),  etc.

Members: Revenues generated by individuals in annual fundraising initiatives. This is an important number because it reflects the enthusiasm of the community for the station and affects the level of federal CPB funding WPM can receive.

Business: Revenues generated by businesses and corporate underwriters. Revenues in this category also affect the level of our federal funding.  They reflect the interest of the corporate and business community in supporting the station.

University: UW supports direct payroll costs of approximately one-half of the WPM staff and provides a partial engineering subsidy.  The University also provides substantial indirect administrative benefits and infrastructure and facility support not reflected in the pie chart.

Misc: Sundry small revenues from activities such as events, equipment sales, etc.

Emergency/Opportunity Reserve: This represents CPB Grant carry-forward funds as well as savings from the previous year, held in reserve for unanticipated emergencies and cost-saving opportunities. This amount varies annually.

Expenses
Administration: Includes salaries for three full-time and one part-time administrative personnel; costs associated with professional/industry related organizational memberships and affiliations, traffic system operations,  annual audits, phone and equipment, legal,  office and computer related, administrative state and national travel, costs associated with consultations, advertising,  etc.

Programming/Production: Includes purchases of NPR, APM, PRI, BBC, and other syndicator-produced programming;  cost related to local productions; costs associated with HD-2 multicasting, etc.   Supports seven full-time positions in news, music, cultural affairs, traffic, production.

Development: Supports all costs associated with fundraising management for over 6,000 households such as bankcard fees, acquisition lists, computer system support, connection to the national digital fundraising network, postage, premiums, etc.  Supports six full-time staff in membership, donor giving, corporate underwriting.    

Engineering: Supports three full-time engineers and several outsourced personnel who service 28 sites throughout Wyoming.  Supports a variety of technology maintenance and upgrade items, as well as purchase of new equipment as needed; travel throughout Wyoming, and legal consultation costs.

Emergency/Opportunity Expenses:  Payment for emergency and unanticipated costs.

Summary
WPM operates in the black; we balance our annual budget.  As much as possible, we refrain from undertaking or investing in unsustainable initiatives.

In general, our budget profile is similar to that of many university-licensed public radio stations.  The majority of our revenues come from individuals and businesses.  With the exception of the engineering area, the majority of our expenses are predictable.  Though we can anticipate routine engineering  maintenance and wear-and-tear costs, we can’t anticipate weather-related accidents which can be very costly.  In the next several years, WPM will require from 3 to 5 million dollars in equipment investment – a reasonable cost considering that WPM is a state network with 28 sites located in difficult terrain.  WPM will be seeking support for this equipment investment from a variety of state, federal, individual, and corporate sources.

Like most public broadcasting stations with a service mission, our primary resource lies in our personnel spread through all areas of the operation.  During 2012, three positions in news, production, and fundraising were unfilled as per UW's staff management plan; these positions are now scheduled for filling in late 2012 and into 2013. Our secondary resources are in local and national content/programming, and in studio and site equipment.

Unlike most public radio stations, WPM is a state network, with primary public radio broadcast delivery to the entire state.  As a network with statewide reach, our operating costs (such as travel, connectivity, fundraising, engineering) are higher than those of stations serving a specific area such as a city or region.  These higher operating costs are built into our budget.

Wyoming Public Media operates Wyoming Public Radio, Classical Wyoming, Jazz Wyoming, and wyomingpublicmedia.org.  It is licensed to the University of Wyoming, and a part of the UW Outreach School.