Wyoming – University of Wyoming's football season starts Labor Day weekend. But already fans are looking forward to the game next week against the University of Texas. The Longhorns are ranked number two in the nation and will be the best team to ever play in Laramie. The game will be a sell-out, attracting 28,000 fans, and it should be a huge boon to the local economy. But, as Wyoming Public Radio's Renny MacKay reports, there is a push to create a longer lasting connection between UW sports and Laramie businesses.