Cheyenne, Wy – The state plans to use a million dollar federal grant to improve marketing of air service in Wyoming. Over the last two years, the state has invested heavily in efforts to attract new commercial flights to Wyoming airports. Grants have secured Northwest Airlines flights from Casper to Minneapolis and service between Cody and Denver, among other projects. But while Wyoming Aeronautics Division Administrator Shelly Reams touts the success of those efforts, she says the marketing side of the equation will determine long-term success.
And Reams says this effort will not just be another ad campaign. Market research will play a considerable role. Reams says that will help the state identify where the customers are and what businesses fly to Wyoming on a regular basis. She also adds that this will be a statewide effort, targeting all ten commercial airports.